Ellie Eliopulos, MBA, CDMP

marketing | product management | strategy | communications

Hello.

Thanks for visiting my digital resume. With 16 years of experience in both B2B and B2C marketing management, I'm confident in my ability to tell your brand’s story with compelling, data-driven, multi-channel marketing collateral, that drives sales and gets results. 

What sets me apart from others is my unique perspective as a marketer who marketed marketing products. (Yes, that's a lot of marketing!) After a two year break to spend more time with my children, I am excited to return to work and begin the next stage in my marketing career. 

Product Marketing Manager

• Collaborated with divisional sales executives to research market needs and differentiate product solutions against competitive offerings, leveraging market gaps.
• Spearheaded competitive sales training program resulting in 2x more contracts sold to targeted accounts per month and 22% overall sales growth.
• Managed the creation and launch of all external and internal marketing materials for the multi-channel product line under my management.
• Conducted annual product price analysis, including competitive positioning.
• Worked with manufacturing to implement quality check systems to ensure corporate identity guidelines were met.

Marketing Manager

The Reynolds and Reynolds Company 

July 2009-Dec 2020

Skills: Multi-channel Marketing & Data Analysis, Marketing Collateral Creation, Vendor Relations, New Product Development, Sales Presentations and Programs

• Championed key initiatives to bring automotive service marketing product sales from $2.4M to $12M.
• Led multi-channel marketing campaigns and oversaw the creation of all marketing collateral and communications for a suite of automotive marketing, customer retention, and CRM solutions.
• Mined competitive intelligence, managed vendor relations with cooperative advertising programs, assisted in new product development, and developed sales training material and programs.
• Innovated a new marketing presentation tool using Adobe Java Script that estimated the customer return on investment, improving closing rates and increasing sales.

Marketing Director

DiversiForm, Inc.

July 2006-June 2009

Skills: Public Relations, Product Development & Marketing, Business Strategy, Event Planning, SEO, CRM 

• Invented and brought to market a new product recognized as the "best new money maker in the industry" winning the 2007 Print Solutions Magazine 'Peak Award." Assisted in bringing its sales from roughly $300k to $3M after its acquisition by Reynolds.
• Designated to plan and implement the 2008 business plan, resulting in $8M in sales, an increase in SEO metrics, 30% sales growth, and ultimately, the company's desired sale to Reynolds.
• Coordinated trade show marketing and booth design, drawing record attendance in 2008.
• Developed relationships with industry press, key to securing freelance article space.
• Developed promotional literature to communicate a consistent corporate brand image.
• Instituted a new company-wide sales lead and CRM management system.
• Primary liaison during acquisition and one of just two employees retained.

Chair, Board of Trustees

Seven Peaks School | Volunteer

2019-Current
 

Skills: Board Leadership, Strategic Planning, Fiduciary Oversight, Fundraising, Management

• Lead the board in its annual strategic planning work.
• Work with the board to establish and maintain systems for evaluating and compensating the head of school, ensuring the long-term financial health of the school, monitoring ethical and legal standards, maintaining proper risk management, overseeing the growth and development of the board, and ensuring policies align with our school's mission, vision and values.
• Partner with head of school to: establish mutually agreed upon goals, set meeting agendas, handle crisis management scenarios, and ensure that the board is addressing imperative strategic issues.
• Sit on Development, Finance, Facility, Diversity, Equity and Inclusion, and Governance Committees.

Education

• Masters in Business Administration (MBA) | University of Portland (2005-2006)

• Bachelor of Science, Business Administration, with an option in Marketing Management; Minor in English | Oregon State University (2001-2005)

Certifications:

• Certified Digital Marketing Professional (CDMP) | Digital Marketing Institute 
• PCM Digital Marketing | American Marketing Agency